I'm obsessed with this ad! It's incredible the way they hid the protagonist behind the camera - it really put the viewers in his shoes. I think it was important to the moral of this ad for the protagonist to remain anonymous until the very end. That way every viewer, even those who are not in favor of marriage equality, can see past the politics of the issue and agree on the real issue: love. Everyone can agree on love. And having the sex of the protagonist revealed at the last moment shows that someone's sex is just that, one small detail in the big picture.
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